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	<title>OiL 1.01</title>
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	<description>Open Innovation Lab 1.01, 20-21 May 2008, Lisbon</description>
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		<title>OiL 1.01</title>
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		<item>
		<title>Welcome to OiL 1.01</title>
		<link>http://mediaci.wordpress.com/2008/05/21/hello-world/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/hello-world/#comments</comments>
		<pubDate>Wed, 21 May 2008 21:59:54 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[key drivers]]></category>
		<category><![CDATA[MEDIACI]]></category>
		<category><![CDATA[OiL 1.01]]></category>

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		<description><![CDATA[Open Innovation Lab 1.01, 20-21 May 2008, Lisbon MEDIACI’s very first Open Innovation Lab (OiL 1.01) took place during the World Media Economics Conference in Lisbon. The objective for the OiLers was:  Defining the “Key Drivers for European Media Businesses, 2020” We captured the whole happening (with lots of notes, illustrations, pix, vids…) and had a lot of fun. With [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=1&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>Launch!</title>
		<link>http://mediaci.wordpress.com/2008/05/21/oil-organisation/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/oil-organisation/#comments</comments>
		<pubDate>Wed, 21 May 2008 21:58:38 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[MEDIACI]]></category>
		<category><![CDATA[OiL 1.01]]></category>
		<category><![CDATA[organisation]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=12</guid>
		<description><![CDATA[20/05 Robert Picard, Antti Paasio and Peter Mechels —the Founding Fathers of MEDIACI- present MEDIACI’s very first Open Innovation Lab of a series, OiL 1.01. OiL 1.01 is hosted within the World Media Economics Conference in Lisbon, thanks to the gentile help of the Catholic University of Portugal, Obercom Observatory for the Media, ISCTE business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=12&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The OiL blend</title>
		<link>http://mediaci.wordpress.com/2008/05/21/oil-101-%e2%80%94-20-21-may-2008-lisbon/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/oil-101-%e2%80%94-20-21-may-2008-lisbon/#comments</comments>
		<pubDate>Wed, 21 May 2008 21:57:47 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[MEDIACI]]></category>
		<category><![CDATA[OiL 1.01]]></category>
		<category><![CDATA[OiLers]]></category>
		<category><![CDATA[organisation]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=11</guid>
		<description><![CDATA[Robert Picard, Antti Paasio and Peter Mechels —the Founding Fathers of MEDIACI- present MEDIACI’s very first Open Innovation Lab of a series, OiL 1.01.... More about the OiL format...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=11&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Reception</title>
		<link>http://mediaci.wordpress.com/2008/05/21/reception/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/reception/#comments</comments>
		<pubDate>Wed, 21 May 2008 21:56:38 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[market/audience]]></category>
		<category><![CDATA[organisation]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=15</guid>
		<description><![CDATA[20/05 &#8211; 12:00 Tuesday, the 20th of May (Whole afternoon&#8230;) Except for the people who were already on the World Media Economics Conference in Lisbon (most of our academic recruits), we are all introduced to each other in the lobby and bar of the Lisbon Marriott. Most of us have never met before (Antti and Peter [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=15&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Key Note</title>
		<link>http://mediaci.wordpress.com/2008/05/21/key-note/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/key-note/#comments</comments>
		<pubDate>Wed, 21 May 2008 21:55:40 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Discussion]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[keynote]]></category>
		<category><![CDATA[OiL 1.01]]></category>
		<category><![CDATA[technology/methodology]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=16</guid>
		<description><![CDATA[20/05 &#8211; 19:00 At one particular and intriguing part of this moorish palace, we are all welcomed by a small introduction from Antti Paasio and a very surprising keynote speech by Robert Picard. As chairman of the the World Media Economics Conference, he really makes the bridge to our ambitions with Mediaci and OiL. His keynote illustrated  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=16&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">zzepposs</media:title>
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		<item>
		<title>Gala Dinner</title>
		<link>http://mediaci.wordpress.com/2008/05/21/gala-dinner/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/gala-dinner/#comments</comments>
		<pubDate>Wed, 21 May 2008 21:54:11 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[MEDIACI]]></category>
		<category><![CDATA[OiL 1.01]]></category>
		<category><![CDATA[technology/methodology]]></category>
		<category><![CDATA[The Emma]]></category>
		<category><![CDATA[WMEC]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=17</guid>
		<description><![CDATA[20/05 &#8211; 20:30 Around 20:30, all participants of the conference enter as well to have a Gala Dinner with our crowd, so we are introduced to people of The Emma; the European Media Management (Education) Association that bundles researchers and academics on the media management field. It would be great to work together on the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=17&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Wake-up</title>
		<link>http://mediaci.wordpress.com/2008/05/21/performance-time/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/performance-time/#comments</comments>
		<pubDate>Wed, 21 May 2008 18:20:30 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[technology/methodology]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=18</guid>
		<description><![CDATA[21/05 &#8211; 08:30 Dear Marriott (and her swimming pool) is left behind. For some of us, that night was a tough one, once again. But duty calls this time: Let’s Perform! So we taxi to the ISCTE business school to dig into our OiL 1.01 objectives: Defining the “Key Drivers for European Media Businesses, 2020”. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=18&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>OiL kicknote</title>
		<link>http://mediaci.wordpress.com/2008/05/21/opening/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/opening/#comments</comments>
		<pubDate>Wed, 21 May 2008 18:19:08 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[keynote]]></category>
		<category><![CDATA[market/audience]]></category>
		<category><![CDATA[technology/methodology]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=19</guid>
		<description><![CDATA[21/05 &#8211; 09:00 Opening / Peter Mechels welcomes everybody to the gathering and declares the Open Innovation Lab as really-really open. With a quick overview of the program, he shows us the track pad for that day (Some slick design, don’t you think? Please be aware that the images are for very strict internal, educational, academic use [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=19&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaci.wordpress.com/2008/05/21/opening/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Media businesses 2020?</title>
		<link>http://mediaci.wordpress.com/2008/05/21/media-businesses-2020/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/media-businesses-2020/#comments</comments>
		<pubDate>Wed, 21 May 2008 17:19:16 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[finances]]></category>
		<category><![CDATA[keynote]]></category>
		<category><![CDATA[technology/methodology]]></category>
		<category><![CDATA[The Emma]]></category>
		<category><![CDATA[WMEC]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=20</guid>
		<description><![CDATA[21/05 &#8211; 09:20 Antti Paasio fires us his power speech “Media businesses 2020?” by showing the Media market research results between 2000-2006. He succeeds in his plan and makes some entrepreneurs among our crowd shuffle their chairs and raise sneaky questions right-away. The atmosphere just got set. Some work has to be done! Antti explains [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=20&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>Morning session: “Media trends from various angles”</title>
		<link>http://mediaci.wordpress.com/2008/05/21/session-1-%e2%80%9cmedia-trends-from-various-angles%e2%80%9d/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/session-1-%e2%80%9cmedia-trends-from-various-angles%e2%80%9d/#comments</comments>
		<pubDate>Wed, 21 May 2008 17:18:38 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Exercise]]></category>
		<category><![CDATA[market/audience]]></category>
		<category><![CDATA[technology/methodology]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=21</guid>
		<description><![CDATA[21/05 &#8211; 09:45 Session: “Media trends from various angles”  To start thinking about the drivers of the media trends, we split up into 4 groups. By balancing the groups (each guided by a severe captain) throughout a fine mix of cultures, experiences, backgrounds, ambitions, cults and standings, makes us focus on 4 very different outcomes, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=21&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Exercise: &#8220;Mapping the Drivers&#8221; &amp; &#8220;Designing the Changes&#8221;</title>
		<link>http://mediaci.wordpress.com/2008/05/21/exercise-mapping-the-drivers-designing-the-changes/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/exercise-mapping-the-drivers-designing-the-changes/#comments</comments>
		<pubDate>Wed, 21 May 2008 17:17:34 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Exercise]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=22</guid>
		<description><![CDATA[21/05 &#8211; 10:00 After Peter&#8217;s introduction to the exercise, he announces the captains of the four different groups and distributes the group lists. First people look a little confused, but when the captains take effective charge and find their group members, things start to happen. There is some intensive brainstorming and speed dating (mind that they only [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=22&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Exercise results&#8230;</title>
		<link>http://mediaci.wordpress.com/2008/05/21/presentations/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/presentations/#comments</comments>
		<pubDate>Wed, 21 May 2008 04:20:10 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=23</guid>
		<description><![CDATA[21/05 - 12:00 — Presentations of the exercises (4 groups)<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=23&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Presentation 1/4: Context is king, not content</title>
		<link>http://mediaci.wordpress.com/2008/05/21/group-4-context-is-king-not-content/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/group-4-context-is-king-not-content/#comments</comments>
		<pubDate>Wed, 21 May 2008 04:19:57 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Discussion]]></category>
		<category><![CDATA[Exercise]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[OiLers]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=25</guid>
		<description><![CDATA[21/05 - 12:00 Group 4 — The group of Cpt. Staneker (Cor Boonstra, Jorge Vieira, Simon Scales, Thomas Staneker and Timo E. Toivonen) brings us a fine PowerPoint-show to enjoy (on a gorgeous Mac Air!). The main ideas of their presentation are: There is an overall driver for everything we care about: The need for the media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=25&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Presentation 2/4: Technology as key driver of media trends (?)</title>
		<link>http://mediaci.wordpress.com/2008/05/21/presentation-2-technology-as-key-driver-of-media-trends/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/presentation-2-technology-as-key-driver-of-media-trends/#comments</comments>
		<pubDate>Wed, 21 May 2008 04:18:35 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Discussion]]></category>
		<category><![CDATA[Exercise]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[OiLers]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=28</guid>
		<description><![CDATA[21/05 - 12:15 Group 2 — Cpt. Heinz-Werner Nienstedt’s group contains the respectable members: António Saraiva, Frank Van Oirschot, Gustavo Cardoso and Pasi Malinen. After a few arm-wrestling sessions in this small assembly, they decide to stick to the idea that Technology is the key driver of media trends. So they dive into various technological innovations and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=28&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediaci.wordpress.com/2008/05/21/presentation-2-technology-as-key-driver-of-media-trends/feed/</wfw:commentRss>
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		<title>Presentation 3/4: Flower Cloud Power!</title>
		<link>http://mediaci.wordpress.com/2008/05/21/presentation-34-flower-cloud-power/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/presentation-34-flower-cloud-power/#comments</comments>
		<pubDate>Wed, 21 May 2008 04:17:15 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Discussion]]></category>
		<category><![CDATA[Exercise]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[OiLers]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=29</guid>
		<description><![CDATA[21/05 - 12:30 Group 3 — Paul Tyler, Petri Uusitalo, Giuliano Mussati, René Lansink After we experienced some technical problems with the computers —since Paul tried to infect and crash every computer in the room with his virus-carrying USB-key- we finally started the show again… The third group, whose Captain Mr. Tyler was, takes a different approach [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=29&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Presentation 4/4: Mapping Media Trends</title>
		<link>http://mediaci.wordpress.com/2008/05/21/presentation-44/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/presentation-44/#comments</comments>
		<pubDate>Wed, 21 May 2008 04:16:31 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Discussion]]></category>
		<category><![CDATA[Exercise]]></category>
		<category><![CDATA[OiLers]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=30</guid>
		<description><![CDATA[21/05 - 12:45 Group 1 — Charles Brown’s group (Gert Verschueren, Teijo Pellinen, Charles Brown, Manuel Sequeira) provides us again another view, with of course similar components. Charles explains us there various angles to the changes. From clear subjects, they mapped the trends: Political: Changing relationship between public and private media, Privacy and data protection, privacy vs. usefulness, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=30&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Comparative view of the presentations</title>
		<link>http://mediaci.wordpress.com/2008/05/21/exercise-overview/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/exercise-overview/#comments</comments>
		<pubDate>Wed, 21 May 2008 04:13:39 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=32</guid>
		<description><![CDATA[21/05 &#8211; 13:00 TAG CLOUDS of the exercise results will be added in the near future&#8230;  Note: Comparison will be made with earlier provided input from students and colleagues of members of the Mediaci network of today&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=32&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Lunch</title>
		<link>http://mediaci.wordpress.com/2008/05/21/lunch/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/lunch/#comments</comments>
		<pubDate>Wed, 21 May 2008 03:30:49 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=33</guid>
		<description><![CDATA[21/05 - 12:45 Lunch — During lunch time, we decide to speed things up. The ultimate goal is converting the current presentations and discussions to ambitions and objectives that can be carried by the whole group. We have to keep in mind that we’re looking to define the Key Drivers of media businesses in Europe, 2020, otherwise [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=33&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Flexibility meets performance</title>
		<link>http://mediaci.wordpress.com/2008/05/21/flexibilityperformance/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/flexibilityperformance/#comments</comments>
		<pubDate>Wed, 21 May 2008 03:29:37 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=34</guid>
		<description><![CDATA[21/05 &#8211; 13:59 So, we change the program slightly. We stick to the second session (Advertising 2011, 2016, 2021; Global vs. EU scenarios, Petri Uusitalo, Cor Boonstra), but take a short cut at that point to get right into the fourth session (Key drivers of EU media businesses) by integrating an introduction to the business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=34&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Afternoon session</title>
		<link>http://mediaci.wordpress.com/2008/05/21/afternoon-session/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/afternoon-session/#comments</comments>
		<pubDate>Wed, 21 May 2008 03:28:01 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=35</guid>
		<description><![CDATA[21/05 - 14:00 In the afternoon, we start with a compiled second session: “Advertising 2011, 2016, 2021; Global vs. EU scenarios”, related to a sneak preview of some “Key drivers of EU media businesses”; an overview of the happenings from the business school perspective.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=35&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Advertising trends towards 2020</title>
		<link>http://mediaci.wordpress.com/2008/05/21/advertising-trends-towards-2021/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/advertising-trends-towards-2021/#comments</comments>
		<pubDate>Wed, 21 May 2008 03:21:54 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Discussion]]></category>
		<category><![CDATA[OiL 1.01]]></category>
		<category><![CDATA[statement]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=36</guid>
		<description><![CDATA[21/05 - 14:00 Advertising 2011, 2016, 2020; Global vs. EU scenarios by Petri Uusitalo Petri provides us with some Advertising models trends: As he states: From 1960’s to 1990’s media companies collected most of the money (in the traditional model in advertising).  As we all currently experience, there are many possible value chains (so, there is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=36&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Reflection (SME market)</title>
		<link>http://mediaci.wordpress.com/2008/05/21/reflection-sme-market/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/reflection-sme-market/#comments</comments>
		<pubDate>Wed, 21 May 2008 03:20:38 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Discussion]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=37</guid>
		<description><![CDATA[21/05 - 14:15 As reflection, Cor Boonstra states that even in B2B advertising (for the same kind of A-brands), the sky is the limit. All clients of course expect to use the current web techniques to bring their message, sell their product. Challenges are: organisational structure of ad agencies, market knowledge, skills/experiences of involved people (at [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=37&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Media business model challenges</title>
		<link>http://mediaci.wordpress.com/2008/05/21/media-business-models-our-challenges/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/media-business-models-our-challenges/#comments</comments>
		<pubDate>Wed, 21 May 2008 02:20:13 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Discussion]]></category>
		<category><![CDATA[statement]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=39</guid>
		<description><![CDATA[21/05 - 14:30 Key drivers of EU media businesses; media business model challenges by Pasi Malinen Pasi takes us along his views: From traditional to new ways of organizing things, from technology development to customer focus, from value chains to value networks, from large corporation ideology to entrepreneurial ideology and networking. The End-user focus in current [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=39&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Our challenges&#8230; (the warm-up lap)</title>
		<link>http://mediaci.wordpress.com/2008/05/21/our-challenges-the-warm-up-lap/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/our-challenges-the-warm-up-lap/#comments</comments>
		<pubDate>Wed, 21 May 2008 01:50:03 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Discussion]]></category>
		<category><![CDATA[Exercise]]></category>
		<category><![CDATA[OiL 1.01]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=40</guid>
		<description><![CDATA[We open a discussion related to the presentations of Petri and Pasi&#8230; and do a warm-up lap for the final discussion (looking for the key drivers&#8230;). During this warm-up, before the final coffee break, we focus on the following: Are the captains of this industry (old school media enterprises) ready to change their thinking?  Google’s shareholder [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=40&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Quest for the Key Drivers</title>
		<link>http://mediaci.wordpress.com/2008/05/21/the-quest-for-the-key-drivers/</link>
		<comments>http://mediaci.wordpress.com/2008/05/21/the-quest-for-the-key-drivers/#comments</comments>
		<pubDate>Wed, 21 May 2008 01:00:06 +0000</pubDate>
		<dc:creator>zzepposs</dc:creator>
				<category><![CDATA[Conclusion]]></category>
		<category><![CDATA[Discussion]]></category>
		<category><![CDATA[OiL 1.01]]></category>

		<guid isPermaLink="false">http://mediaci.wordpress.com/?p=41</guid>
		<description><![CDATA[21/05 - 15:15 The grand final. After a coffee &#38; cigarettes pit-stop, we’re ready to dig into the great final discussion:  Defining (in one group) the Key drivers of EU media businesses by a mapping exercise on the OiL 1.01 discussion topics. This subject awoke of course lively discussion. We were fed by the various points of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediaci.wordpress.com&amp;blog=3723288&amp;post=41&amp;subd=mediaci&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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